Muru-D – Host & sponsor of the first Startup Weekend EDU in Australia


Organizing the First Startup weekend EDU in Australia (Sydney SWEDU 2014) would not have been possible without the generous support and co-operation of the folks at Muru-D.

Muru-D is not only the major sponsor for Sydney SWEDU 2014 but is also hosting the event at their campus in Paddington from 27th-29th June 2014.

Here is our conversation with Rachel Bui from Muru-D about their focus areas and reasons for supporting SWEDU 2014.

Read on…

Rachael, tell us more about Muru-D?

Muru-D is a new startup accelerator backed by Telstra. We are looking to support the best digital talent that the Australasian region has to offer by offering startups $40k for 6% equity, 6 months in our co-working space, mentorship and access to other resources as well as the Telstra network. muru-D was launched by Malcolm Turnbull back in October. We currently have nine startups in our first class.

What is Muru-D’s main focus area?

At Muru-D, there’s definitely a focus on customers and getting sales. Once startups have sales, money will come. We also want to help build global businesses that are based locally.

muru-D doesn’t focus on any specific niche of startups. The only requirement to be considered for the muru-D accelerator is that the startup has to be digital, otherwise, we are quite open to all ideas! If you look at our website, our first cohort is quite diverse though unintentionally, there are a few of edutech startups.

Why did you decide to sponsor SWEDU 2014?

As said, we have three educational startups in our first cohort so it seems like education is a universal theme that appeals to everyone including our judging panel. As a society, we’re always looking for ways to improve our education system to give our children the best education possible. muru-D wants to help and contribute by fostering an environment and a community that improve education in innovative ways.

What are your expectations from the SWEDU event?

I’d expect that everyone would come out of the event having learnt a lot about startups and if they’re working in the education sector, to apply what they’ve learnt at SWEDU to their areas of work. We can only get positive change by thinking creatively. I’ve been to a few SW events myself and they’ve all been excellent.

What do you think schools/colleges would look like in 5 years?

That’s an interesting question. I’d imagine that schools would utilise the technologies we have available a lot more and transition from a 19th century standardised class environment to something more tailored, interactive and engaging. Also, I’d expect that every school should have active programming classes by then. Annie (head of muru-D) is also the head of Code Club Australia and I know she’s very keen to see programming classes be included in the school curriculum.

What are the trends/challenges that you see for education in the future?

Quality education is becoming increasingly expensive across the board so I think events like SWEDU help to generate ideas that could lower costs and make quality education affordable. Our education system doesn’t promote maths and science enough nor makes it interesting for students to take them. The recent PISA report shows that our maths performance dropped significantly in the last decade. The future of the Australian economy is dependent on talented and innovative thinkers if we want to maintain our competitive edge. We need to get more students interested in the STEM fields.

What are some ways to keep updated about Edtech news/events in Sydney?

I think the SydEduTech meetup group is definitely the first place to start!


About #sydswedu 2014
When: 27th June 2014 – 29th June 2014
Where: Muru-D Campus, 363 Oxford St., Paddington, NSW Australia.
Event Website:
Tickets: Please purchase your tickets at the Eventbrite page

About Atul Pandey

Atul has always been passionate about Edutech and founded the Sydney Educational Technology community in Feb 2012 while looking for like minded people interested in EduTech. Atul is the founder of, a provider of digital English language learning products, that empowers non-native English speakers around the world on their customized path to English fluency as per their specific learning needs.